DEMAND FORECASTING – AN ART TO SEE FUTURE OF BUSINESS
DEMAND FORECASTING – AN ART TO SEE FUTURE OF BUSINESS “To see the future” is mankind’s old wish and ambition to become more powerful and take correct decisions in present time to make future bright. It is equally applicable for business decisions, wherein all top executives want to forecast the demand accurately and practically to align their activities in such a manner, so businesses can cater maximum possible demand of customers and increase revenue by reducing inventories. It is most important to know future demand as it is the foundation stone for business planning. Under “Demand Management Trilogy”, I have already published the first article on “Demand Planning” wherein you can understand it very comprehensively. In this raw, I am publishing the second article on “Demand Forecasting” which is a buzz word in Sales and Marketing industry and give insights to top-management for all important business decision making which helps the business to meet future customer dema